Infographic created to raise awareness about conversion therapies and the harm these practices cause to people in the LGBTQ+ community.
I wanted to move away from the serious and dark style that is usually seen in this type of campaign and give it a more ironic and visually playful approach. To do this, I was inspired by the aesthetic of 1980s TV shopping channels, using bold colors, exaggerated compositions, and highly commercial graphic elements that directly contrast with the subject matter.
The idea was to capture attention from an unexpected angle and use this seemingly friendly aesthetic to encourage reflection on a much harsher reality.

Animation to introduce my topography remedios. Created in Adobe After Effects.

Character illustration and animation. Created in Adobe Illustrator and subsequently animated in After Effects